Mortgage Companies

The biggest threat to mortgage growth today isn’t rates, margins, or operating costs. It’s relying on a growth model designed for a borrower journey that has fundamentally changed. For years, mortgage companies scaled on a predictable formula: Recruit strong loan officers Build deep real estate agent relationships Let referrals drive demand It worked for a long time, because borrowers entered the process late. They already had an agent. The agent already had a lender. Marketi