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Marketing Foundations


Mortgage Growth Is Breaking, and It’s Not Because of Rates
The biggest threat to mortgage growth today isn’t rates, margins, or operating costs. It’s relying on a growth model designed for a borrower journey that has fundamentally changed. For years, mortgage companies scaled on a predictable formula: Recruit strong loan officers Build deep real estate agent relationships Let referrals drive demand It worked for a long time, because borrowers entered the process late. They already had an agent. The agent already had a lender. Marketi

Lauren Dobie
Jan 11


What Slowing Down & Intentional Marketing Really Mean (And Why They Make Everything Easier)
Slow down, clarify your direction, and build intentional marketing that’s simple, sustainable, and actually supports your business growth.

Lauren Dobie
Nov 16, 2025


How Loan Officers Can Find Their Niche (Even When “Everyone” Is a Potential Client)
A guide for loan officers on finding their niche, defining their ideal client, and creating a focused, compliant marketing strategy that actually works.

Lauren Dobie
Nov 14, 2025


AI in Marketing: How to Stay Grounded and Stick to Your Strategy
Learn how to leverage AI without losing your marketing foundation. Build authentic, simple, sustainable strategies that support your voice, not replace it.

Lauren Dobie
Nov 12, 2025
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