Brands built with intention outperform those built on intensity.
I’ve spent most of my career inside fast-growing or fast-paced organizations, even building and scaling a mortgage marketing team from 1 to 20.
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At one point, we had more people, more output, and more activity than ever before, and yet the cracks started to show.
Marketing was busy all the time, but the connection to revenue, growth, and long-term strategy wasn’t as strong as it needed to be.
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And then... my team and I were laid off in an acquisition.
When disruption brings clarity
At that same time, I was expecting my third child. It was a lot of change at once, so instead of forcing my way into nonstop applications and interviews for another full-time role, I decided to just slow down and do contract work for a while.
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Working across different companies and leadership teams gave me distance from my 9 years as a Marketing Director, and a whole lot of new perspective. The same patterns from my past were everywhere.​
Where marketing actually breaks
What I learned is that most organizations don’t struggle because they lack ideas or effort. They struggle because the foundational questions were never clearly answered:
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Who are we, really?
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What do we stand for?
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Who are we here to serve?
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What kind of business are we trying to build?
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And how do we want to grow sustainably?
When those answers aren’t clear, marketing starts to feel forced and rushed.
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Teams stay busy but misaligned.
Money gets spent without much to show for it.
Messaging sounds polished, but doesn’t quite connect.
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And growth ends up feeling a lot harder than it should.
How I help leaders now
Those experiences are what shapes my work today.
I partner with mortgage executives and cross-functional teams — marketing, sales, operations, and leadership — to strengthen the foundation first. Because in mortgage, everything downstream depends on it.
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When clarity is in place, marketing stops feeling like constant effort and starts functioning as a system.
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My work typically centers on:
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Clearly defining the audiences you’re trying to reach, and why they should choose your brand over any others
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Articulating a brand and message that feels credible, human, and trustworthy in an AI-obsessed world
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Aligning marketing strategy with business goals, sales structure, and operational realities
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Building sustainable marketing plans teams can actually execute, without creating friction across departments
It’s not about doing more marketing. It’s about doing the right work, with intention, so growth becomes more predictable and scalable.
Authenticity over shortcuts. Foundations over fads.
I don’t believe in rushed tactics, or just "doing marketing" for the sake of it.
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Forced marketing creates activity, but it rarely builds trust – and trust is what sustains growth over time.
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What works instead is clarity and intention:
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Knowing who you are and who you serve
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Leading with a clear message before tactics
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Communicating in a way that feels human, not performative
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Building trust instead of urgency-driven pressure
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Choosing long-term, sustainable growth over short-term wins
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Taking the time to do things the right way, not just the fast way
When the foundation is aligned, marketing becomes simpler, more natural, and far more effective.
How I Work
I’m most effective when brought in as a strategic partner — whether through fractional leadership, advisory support, or consulting engagements.
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I work with a small number of clients at a time so I can stay deeply engaged and contribute at the level leadership teams actually need.
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Values, culture, and people matter to me, because they’re not separate from strategy - they are the strategy.
A little more about me beyond the work
Above everything else, I’m a wife and mom of three who believes meaningful work and a full life can (and should) coexist.​
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When I'm not working or with my family, you'll usually find me drinking coffee with a 90s or emo playlist going, adding to my Goodreads list, planning for the next concert or weekend trip, or working on a creative project.
